Search Engine Optimization (Seo) & Pay Per Click (Pay Per Click) – An Overview

Meta Tag(s). The only truly important meta tag is the description tag. You might hear people talk about meta keywords and the like, if you do, nod politely as they speak and you now have permission to start tuning them out. Meta keywords have not mattered for a long time.

search engine optimization is more than just creating a few meta tags and submitting your URL to a few search engines. In fact, SEO goes even beyond the definition we started with above. There are a number of strategies that currently work to provide a better chance at getting listed higher in the Search Engine Results Pages (SERPS). Besides having the page optimized with relevant words and Phoenix SEO terms, outside factors can actually play a large part. Sometimes these factors are the MOST important.

To continue with utilizing your optimization skills to the best of your ability, you need to place your keyword in the first and last sentences. If your blog site has other pages or your blog is linked on your website, place an internal link to your other page in the blog post. If you’re adding a link to another site (other than one of yours which you’re marketing), then you need to add rel=nofollow to the external link in the html code of your post.

semantic Phoenix SEO 5) It’s about usability. Websites that are well structured and user friendly tend to leave a positive image in a persons mind. Content aside, do you bookmark crappy, frustrating sites? Or do you bookmark websites that are easy to use and handy? Good usability leads to repeat visitors which can lead to all sorts of possibilities.

In other words, your website lacks one powerful internet-based marketing tool – link building. This is the practice of doing anything to build links to a website. This in turn will allow the search engines to know if your web page can be included in the search result list.

Interest in new techniques. No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization firm will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.